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Discussion – 


5 Proven Ways to Use TikTok for Restaurants and Takeaways



In the ever-evolving world of social media, restaurants and takeaways face the constant challenge of captivating the attention of hungry consumers. But amidst the digital noise, one platform has risen to the forefront as a game-changing opportunity: TikTok.

With its massive user base, addictive content, and innovative features, TikTok has transformed the landscape of online marketing. For savvy restaurateurs and takeaway owners, leveraging the power of this platform can be the secret ingredient to driving real, measurable business results.

In this comprehensive guide, we’ll dive deep into 5 proven strategies you can use to elevate your restaurant or takeaway’s presence on TikTok. Get ready to take your social media marketing to new heights and watch your customer engagement (and your bottom line) skyrocket.

How Does TikTok Perform?


As the world’s fastest-growing social media platform, TikTok boasts an astounding 1 billion active users worldwide. But the app’s meteoric rise isn’t just about sheer numbers – it’s the way users interact with the content that makes TikTok a goldmine for businesses.

Thanks to its algorithm-driven “For You” feed, TikTok serves up a constant stream of hyper-engaging, bite-sized videos that encourage users to spend hours endlessly scrolling. This unique content format and recommendation system creates an environment where users are primed and ready to discover new brands, products, and experiences.

For restaurants and takeaways, this presents a remarkable opportunity to reach both existing and potential customers in a fun, authentic way. By tapping into TikTok’s massive user base and harnessing its powerful engagement capabilities, you can elevate your brand’s visibility, drive online orders, and build long-lasting customer loyalty.

TikTok Popularity

What started as a niche lip-syncing app has evolved into a full-fledged cultural phenomenon. Today, TikTok users flock to the platform to create and consume a dizzying array of content – from dance challenges and comedy skits to product reviews and tutorial videos.

This meteoric rise in popularity can be attributed to several key factors:

  • Highly Engaging, Bite-Sized Content: TikTok’s short-form video format (typically 15-60 seconds) is perfectly tailored to modern attention spans, encouraging users to keep scrolling and engaging with an endless feed of entertaining content.
  • Powerful Recommendation Algorithm: TikTok’s algorithm-driven “For You” page serves up a constantly refreshed stream of hyper-relevant content, ensuring users are consistently exposed to fresh, engaging videos.
  • Diverse and Inclusive Community: TikTok has fostered a vibrant, diverse community where users of all ages, backgrounds, and interests can connect, collaborate, and express themselves creatively.
  • Emerging Trends and Challenges: The platform’s dynamic nature allows trends, challenges, and viral sensations to emerge organically, sparking widespread participation and engagement.

For restaurants and takeaways, this unprecedented popularity and engagement levels on TikTok present a unique opportunity to reach and connect with a vast, captivated audience. By tapping into the platform’s creative, interactive features, you can showcase your brand’s personality, drive real business results, and outshine the competition.

How TikTok Can Benefit Restaurants and Takeaways?


In the fast-paced world of the restaurant and takeaway industry, standing out from the crowd is paramount. TikTok offers a powerful antidote to the over-saturated social media landscape, providing a dynamic, engaging platform to showcase your brand’s unique personality and connect with your target audience in meaningful ways.

By leveraging the platform’s creative, interactive features, restaurants and takeaways can:

  •  Attract New Customers: TikTok’s powerful algorithm and diverse user base make it an ideal channel for discovering new potential customers and enticing them with your brand’s offerings. 
  • Build Brand Loyalty: Through authentic, behind-the-scenes content and engaging customer interactions, you can foster deeper connections with your existing customer base and turn them into die-hard brand advocates. 
  • Drive Online Ordering and Delivery: Shareable, appetizing recipe videos and exclusive menu teasers can inspire cravings and direct customers to your online ordering platforms or delivery services. 
  • Showcase Your Unique Personality: TikTok’s fun, informal nature allows you to showcase your brand’s distinct identity, values, and passion in a way that resonates with your audience. 

In short, TikTok represents a game-changing opportunity for restaurants and takeaways to stand out, connect with customers, and drive real business results. By embracing the platform’s creative potential, you can position your establishment as a social media superstar and leave the competition in the dust.

5 Powerful Ways Restaurants & Takeaways Can Crush It on TikTok


Ready to take your restaurant or takeaway’s TikTok presence to the next level? Let’s dive into 5 proven strategies that will help you captivate your audience and achieve measurable success.

1. Give Your Customers a “Behind the Scenes Bliss”: Everyone loves a good sneak peek, and TikTok provides the perfect platform to give your audience an exclusive, behind-the-scenes look at your restaurant or takeaway. By showcasing the day-to-day operations, passion, and attention to detail that goes into your business, you can humanize your brand and build genuine, lasting connections with your customers.

Some ideas to try:

  • Film your chefs preparing a signature dish from start to finish, highlighting the craft and care that goes into each menu item.
  • Introduce your loyal kitchen crew by name and have them share their favourite menu items and cooking tips in a series of short videos.
  • Take your customers on a mini tour of your restaurant or takeaway, showcasing your beautifully designed space and the thoughtful touches that set your establishment apart.

The key is to keep these videos authentic and unpolished. Don’t worry about perfect production values – the more raw and genuine, the better. Your customers will appreciate the opportunity to peek behind the curtain and get to know the real people behind your brand.

2. Leverage Trending Challenges & Hashtags: One of the most powerful features of TikTok is its algorithm-driven “For You” feed, which serves up a constant stream of engaging, hyper-relevant content. By tapping into popular trends, challenges, and hashtags, you can increase the chances of your videos appearing in front of your target audience and maximize your reach. 

Get creative with challenges and trends that align with your brand’s personality and values. For example, you could:

  • Recreate the popular “pasta flip” challenge but with your restaurant’s speciality pasta dishes.


  • Encourage your staff to participate in a synchronized dance routine set to a trending audio track, showcasing their teamwork and personality.


  • Create a video highlighting your restaurant’s signature cocktail or mocktail, and challenge your customers to try it at home.

The key is to avoid forcing it – your participation in trends and challenges needs to feel organic and authentic. But when you do manage to hitch your wagon to a viral sensation, the potential for exponential reach and engagement is truly game-changing.

 3. Host Authentic Q&As: Building trust and rapport with your customers is crucial in the restaurant and takeaway business. One fantastic way to do this on TikTok is by hosting a series of genuine, conversational Q&A videos.

Invite your followers to submit questions about your menu, your team, or your restaurant/takeaway’s unique history and story. Then, respond to these queries in a series of short, personable videos. This not only helps to humanize your brand but also demonstrates your commitment to transparency and customer service.

For example, you could:

  • Film a series where you answer common customer questions about menu items, ingredient sourcing, or your restaurant’s history.
  • Invite your most loyal customers to submit questions, then surprise them with a personalized video response.
  • Address any FAQs or concerns your customers might have, and use this as an opportunity to showcase your expertise and customer-centric values.

 The key is to keep these videos casual, unscripted, and conversational. Avoid overly polished or promotional content – your goal is to build real connections with your audience, not deliver a sales pitch.

 4. Highlight Hyper-Local Highlights: One of the unique charms of the restaurant and takeaway industry is the way each establishment is deeply rooted in its local community. Why not use TikTok to celebrate and showcase this community connection? 

Create short, engaging videos that spotlight your establishment’s ties to the surrounding neighbourhood. This could include:

  • Collaborations with nearby businesses or community organisations.


  • Involvement in local events, festivals, or charitable initiatives.


  • Highlighting the use of locally sourced ingredients or products.

 For example, you could film a video showcasing a local farmer or producer that supplies ingredients to your restaurant, demonstrating your commitment to supporting the local economy. Or, you could create a mini-series celebrating your neighbourhood by highlighting beloved landmarks, small businesses, or community happenings.

These types of hyper-local, community-focused videos not only help to build brand loyalty with your existing customer base, but they can also attract new customers who share your establishment’s values and passion for the local area.

 5. Share Bite-Sized Recipes & Tutorials:  In the age of TikTok, short, snackable content reigns supreme. So why not leverage this format to showcase your culinary expertise and tease your menu items in an enticing way? 

Develop a library of quick, appetizing recipe videos that give your customers a taste (pun intended) of what they can expect from your restaurant or takeaway. These bite-sized tutorials don’t have to be full-length cooking demos – even a 60-second video demonstrating how to prepare one of your signature cocktails or mocktails can be incredibly engaging and effective.

You could also get creative with “recipe hacks” that show customers easy ways to recreate your menu items at home. This not only drives traffic to your website, social media pages, and in-store, but it also helps to position your establishment as a trusted authority in the culinary space.

 The key is to keep these videos visually appealing, easy to follow, and infused with your brand’s unique personality. Don’t be afraid to have a little fun and inject some humor or playfulness into the content.

Apply These Strategies and Grow Your Online Visibility


As the social media landscape continues to evolve, TikTok has emerged as a powerful marketing tool for restaurants and takeaways. By leveraging the platform’s unique features and capabilities, you can attract new customers, build brand loyalty, and ultimately boost your bottom line.

Start creating engaging, shareable content on TikTok and watch your business thrive. With the right strategy and a little creativity, you can position your restaurant or takeaway as a social media superstar and dominate the competition.

At OrderE, we go beyond simply providing a website for online ordering. We take a comprehensive approach that covers everything from marketing to customer support, all to support your business’s growth. By booking a consultation with us, you’ll gain access to our expertise and tailored strategies designed to elevate your ghost kitchen’s success.


In today’s rapidly changing digital landscape, smart restaurant and takeaway owners know they need to stay on top of the latest trends. And when it comes to capturing the attention of hungry customers, one platform has emerged as a game-changer: TikTok.

By embracing the creative, interactive potential of this dynamic platform, you can showcase your brand’s unique personality, connect with your local community, and drive real, measurable business results. From behind-the-scenes content to trending challenges and bite-sized recipes, the strategies outlined in this guide will help you unlock the power of TikTok and take your restaurant or takeaway marketing to new heights.

So what are you waiting for? Start creating, engaging, and dominating on TikTok today. The future of your business depends on it.



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