Discussion – 


Discussion – 


5 Reasons You Need Your Own Branded Online Ordering System for Your Restaurant/Takeaway



In the past, ordering food from your favourite restaurant or takeaway simply involved picking up the phone and placing an order. However, over the last 5-7 years, a significant transformation has occurred. Nowadays, with the widespread adoption of digital technology, most people prefer using search engines like Google to discover nearby eateries and conveniently place their orders online.

This shift in consumer behaviour has made it essential for restaurant and takeaway owners to adapt accordingly. Having their own branded website and online ordering system has become more than just an option—it’s now a necessity. These online platforms not only streamline the ordering process for customers but also offer a level of convenience and accessibility that traditional phone orders can’t match.

In this blog, we’ll delve into the reasons why owning a branded online ordering system is crucial in today’s competitive market. Despite the availability of third-party aggregator platforms, maintaining control over your online presence can have numerous advantages. We’ll explore the potential benefits and discuss strategies for restaurant and takeaway owners to establish and optimize their own branded ordering systems.


What is the branded Online Ordering System in the Restaurant and Takeaway Business?


In the food industry, an ordering system is essentially how customers place their food orders. Some popular examples of ordering platforms include Just Eat, Uber Eats, and Deliveroo. These platforms act as intermediaries between customers and restaurants, facilitating the ordering process. However, they often charge significant commissions to restaurants, which can eat into their profit margins.

On the other hand, an own branded ordering system allows customers to place orders directly with the restaurant or takeaway establishment. This means bypassing the third-party platforms and their associated fees. With its own branded system, the restaurant has its own website or app where customers can place orders seamlessly. These platforms are fully customized to reflect the restaurant’s branding, ensuring a cohesive and familiar experience for customers.

By implementing their own branded ordering system, restaurants gain more control over their online presence and can potentially save money on commissions. Additionally, it provides a direct line of communication with customers, allowing for better customer service and retention. Overall, it’s a strategic move for restaurants looking to maximize their profits and enhance their brand identity in the digital marketplace.

Why Every Restaurant and Takeaway Owner Should Have Their Own Branded Ordering System?

Having your own branded website and ordering system empowers you with control and flexibility over your business operations. Here are 5 detailed reasons why every food business should adopt this approach:

1. No Sharing of Profits: When you opt for third-party apps, they typically charge hefty commissions, eating into your profits. By establishing your own online ordering system, you retain all earnings, ensuring financial sustainability and room for expansion. This means you can invest more in improving your offerings, hiring skilled staff, or expanding your business.

2. You Control Everything: Maintaining oversight over the entire ordering and delivery process is crucial for safeguarding your brand’s integrity and fostering customer loyalty. Depending solely on third-party platforms can sometimes lead to service mishaps or dissatisfaction among customers. With your own system, you have complete control over every aspect, from order placement to delivery, ensuring consistent quality and customer satisfaction.

3. Creating a Brand Value: Building a distinctive brand identity is vital for standing out in today’s crowded market. Through your own branded ordering system, you have the opportunity to showcase your brand’s unique personality, values, and story. This strengthens customer loyalty and trust, as they feel a deeper connection with your brand beyond just the food you offer. It also helps differentiate your business from competitors and builds a strong foundation for long-term success.

4. Collecting Valuable Customer Data: Understanding your customers’ preferences, behaviours, and demographics is essential for refining your offerings and marketing strategies. With your own ordering system, you have direct access to valuable customer data, such as order history, frequency of purchases, and feedback. This enables you to tailor your menu, promotions, and customer service initiatives to better meet their needs and preferences. Additionally, it allows you to identify trends and opportunities for growth, helping you make informed decisions to drive your business forward.

5. Offering Clients a Customized Experience: Personalization is increasingly valued by consumers in today’s digital age. With your own branded ordering system, you can provide customers with a tailored and memorable experience that reflects your brand’s identity and values. This includes features such as personalized recommendations based on past orders, loyalty programs, and exclusive promotions. By delivering a unique and personalized experience, you not only delight your customers but also foster stronger relationships and encourage repeat business.

How to Get Your Own Branded Ordering System?


The struggle to cut off third-party commissions and have your own branded website is real, but with hundreds of providers vying for your attention, how do you choose the right one?

Consider the below advice as your guide through the online puzzle.

As a restaurant owner, transitioning to a branded website is a game-changer, but not all providers are created equal. Don’t be fooled by flashy promises; you need features that work for you, not just a pretty website hanging on Google My Business.

Let’s delve into the top 5 questions you must ask any provider to ensure your online success.

  • Feature Fit: Selecting the right features for your restaurant is crucial. Tailor your online ordering system to meet your specific needs. Don’t pay for tools you don’t need—make sure your website aligns perfectly with your business goals. Ask your provider: “Can your platform be customized to meet the specific needs of my restaurant, ensuring that we only pay for the features essential to our business goals?”
  • Customer Care Assurance: The backbone of any successful technology partnership is reliable customer service. Ask your provider questions like “Do you provide customer support that aligns with my business hours? Can I access support with just a tap of a button, and is it seamlessly integrated into your system without any additional cost?”
  • Marketing Tools Unleashed: Having a fancy website is meaningless without effective marketing strategies. Loyalty programs, discount coupons, and email marketing, along with social media and SEO efforts, are crucial for revenue growth. Direct questions to the provider, “Can you clarify if your services go beyond just providing websites? Do you offer built-in social media and SEO marketing, and is there an additional cost associated with these features?”
  • Seamless Ordering Experience: Customer retention hinges on a simple ordering process. Ensure a smooth journey from menu selection to payment. This reduces abandoned carts and boosts overall sales. You may inquire – “How does your online ordering system ensure a frictionless customer journey, from menu selection to payment?”
  • Payment Prowess: Optimize the checkout experience with various payment options. A seamless process, free from redirections, ensures customer satisfaction and a direct path to increased sales. You may ask, “What payment options does your platform offer, and does it offer a seamless, redirection-free checkout experience for the restaurant industry?”

By asking these 5 vital questions, you’re not just selecting a provider; you’re ensuring your restaurant runs smoothly and efficiently in the competitive online landscape.

Also, consider how the provider charges for their services. If they charge a high commission or monthly rental fee for just the website, it may not be the best option for you. Look for a provider that offers a complete ordering system at a standard fee and is committed to increasing your online orders.

Need Help? We’re Here!

We’re here to offer our support! OrderE understands the unique challenges faced by restaurant owners. That’s why we go beyond just providing a website – we offer a complete online ordering system tailored to meet your specific needs. Our platform comes with built-in marketing tools and comprehensive customer support features to ensure your success. Whether you’re looking to increase your online visibility or strengthen your brand, we’re here to help you every step of the way. Contact us today to learn more about how we can elevate your online presence and boost your business!


Owning your branded website and online ordering system has become essential for food businesses. It’s time to break free from the reliance on third-party aggregators and seize control of your destiny. If you still haven’t invested in your branded website, it’s high time to do so. And if you’re settling for a website solely for online ordering, it’s time to reconsider and opt for a more comprehensive solution.

Whether you choose to develop your system internally or partner with a provider like OrderE, the advantages are evident: more profits, better brand exposure, and happier customers. Don’t hesitate any longer—secure the future of your food business by implementing your branded online ordering system today!




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