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The Ultimate Guide to Successfully Launching Your Takeaway’s New Menu and Pricing



Introducing a new menu with updated prices is a thrilling journey for restaurant and takeaway owners. It brings a sense of excitement and anticipation among both staff and customers. However, it’s also a challenging task that demands meticulous planning and effective marketing strategies. Often, restaurant/takeaway owners underestimate the importance of properly promoting these changes, which can lead to confusion and disappointment among their loyal patrons.

In this comprehensive guide, we’ll delve into the various aspects of successfully launching your takeaway’s new menu and pricing. We’ll explore not only how to create excitement and engage your customers but also how to navigate potential challenges to ensure a smooth transition and a culinary triumph.

From planning your menu revamp to devising strategic marketing campaigns, we’ll provide detailed insights and practical tips to help you make the most of this exciting opportunity. Let’s dive in and uncover the secrets to a successful menu launch that leaves both your staff and customers delighted.


The Importance of Promoting Your New Menu


Promoting your new menu isn’t just about telling people what’s changed; it’s about telling a story and making it an experience for your customers. Good promotion helps avoid confusion among your regulars who might miss their usual dishes or be surprised by different prices. By creating a smart marketing plan, you can smoothly introduce your new menu items and show off your restaurant/takeaway’s commitment to being creative and delivering top-notch quality. This not only keeps your customers happy but also boosts your takeaway’s reputation as a place that’s always fresh and exciting.

  1. Spread the News Early to Get Everyone Excited

Before launching your new menu, it’s crucial to let people know it’s coming. This creates a sense of anticipation, like when you’re eagerly waiting to unwrap a present. Here’s a breakdown of how you can effectively build up excitement:

  • Teasers and Sneak Peeks: Use your social media platforms to share tantalizing glimpses of what’s to come. Post captivating photos and short videos showcasing new dishes or revamped classics. Highlight key ingredients or unique preparation methods to pique curiosity.
  • Behind-the-Scenes Content: Engage your audience by offering a behind-the-scenes look at the creative process behind your new menu. Share videos of your chefs in action, conducting taste tests, and sourcing high-quality ingredients. This gives your customers insight into the hard work and dedication that goes into crafting each dish, making them feel more connected and invested in the outcome.
  • Email Newsletters: Reach out to your loyal customer base via email newsletters, providing them with exclusive details about the upcoming menu. Consider offering early access or special preview events for subscribers as a way to reward their loyalty and further generate excitement.
  • Countdowns: Implement a countdown to the official launch date across your digital platforms. This can be a daily update or a “menu reveal” series where you unveil one new dish or element of the menu each day leading up to the launch. Keeping the buzz alive with regular updates maintains customer interest and ensures they stay engaged until the big reveal.

    2. Design a New Menu Look

Changing your menu isn’t just about making it look pretty; it’s about showing off your restaurant/takeaway style and the exciting new food journey you’re offering your customers. Here’s how you can do it:

  • Use a Professional and Easy-to-Read Design: You don’t have to be a design pro to create a great-looking menu. There are lots of simple apps and tools that can help you make something that looks pro. Just make sure it fits with the vibe of your restaurant/takeaway.
  • Make New Dishes Stand Out: Use special symbols, sections, or special spots on the menu to draw attention to the new stuff. This makes it easy for customers to spot what’s new and give it a try.
  • Keep Descriptions Clear and Short: Write descriptions for each dish that is interesting but not too long. Highlight what’s special about each dish, like unique ingredients or how it’s made. This helps customers know what to expect and makes them want to try it.
  • Show Prices Clearly: Make sure the prices are easy to see so there are no surprises for your customers. You might also want to explain why some dishes cost more, so people understand they’re getting something special.

    3. Use Social Media Marketing

Social media can be your best friend when it comes to getting the word out about your new menu. It’s a great way to connect with lots of people and get them excited about what you’re offering. Here’s how you can make the most of it:

  • Keep Posting Regularly: Make sure you’re posting stuff regularly in the lead-up to your menu launch. Mix it up with different types of content like photos, videos, stories, and live sessions to keep people interested.
  • Get People Involved: Ask your followers questions, run polls, or get them to share their favourite memories of your restaurant/takeaway. This gets people engaged and makes them feel like part of the gang.
  • Work with Influencers: Team up with local foodies and critics who have a big following on social media. Get them to try out your new menu and share their thoughts with their followers. It adds credibility and brings new people to your restaurant/takeaway.
  • Use Targeted Ads: Take advantage of targeted ads on platforms like Facebook and Instagram. This lets you reach out to specific groups of people who are likely to be interested in your restaurant/takeaway. Tailor your ads to fit the tastes of your target audience.

    4. Make a Contest to Keep the Buzz Going

Contests and giveaways can really amp up the excitement for your new menu. They’re not just fun for your regulars but can also bring in new customers through social media and word-of-mouth. Here’s how you can run a great contest:

  • Photo Contests: Get your customers to try out your new dishes and share photos on social media using a special hashtag. You can pick winners based on how cool their photos are, how they present the dishes, or how many likes they get.
  • Storytelling Contests: Ask your customers to share their favourite stories or experiences at your restaurant/takeaway. The best, most interesting story could win a cool prize like a free meal or a special tasting event.
  • Referral Programs: Start a program where your current customers get rewards for bringing in new people. This is a great way to grow your customer base and keep the excitement going.
  • Exclusive Previews: Give contest winners a sneak peek at your new menu before it officially launches. This not only gets them excited but also makes them feel like VIPs.

The Role of OrderE in Your Restaurant and Takeaway Success

OrderE plays a crucial role in your marketing success by providing more than just a website. Here’s how they help:

Understanding Your Needs: OrderE recognizes that launching a new menu and pricing can feel overwhelming. They’re not just a website provider; they’re your partner in marketing success. Their expertise in restaurant/takeaway marketing ensures your new offerings get the attention they deserve.

Tailored Marketing Strategies: OrderE doesn’t offer one-size-fits-all solutions. They customize their marketing strategies to match your restaurant/takeaway’s unique brand and objectives. This ensures that the marketing efforts align with your vision and goals.

Complete Digital Solutions: From designing your website to managing your social media accounts, OrderE offers a comprehensive range of digital services. This full suite of solutions helps enhance your online presence and reach a wider audience.

Expert Guidance: OrderE’s team of marketing professionals is there to support you every step of the way. They provide expert guidance and assistance, ensuring that your marketing campaigns are not only effective but also efficient.

In essence, choosing OrderE means choosing a dedicated partner committed to helping your restaurant/takeaway succeed in the competitive market.

Contact us today to learn more about how we can elevate your online presence and boost your business!


Introducing a new menu and pricing is a thrilling opportunity to breathe new life into your restaurant/takeaway offerings and draw in fresh faces. By announcing your changes early, crafting an eye-catching menu design, harnessing the power of social media, and turning excitement into engaging contests, you can set the stage for a triumphant launch. Remember, effective promotion is essential for avoiding confusion and transforming your culinary innovation into a celebrated occasion. With the right strategies and the support of dedicated partners like OrderE, your restaurant/takeaway can navigate this transition seamlessly and achieve remarkable success.




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